The Shark Angels were thrilled to join up with United Conservationists and fuel the Fin Free movement around the world.
Fin Free is a global campaign addressing a very real issue: the mass slaughter of sharks to supply a growing consumer demand for shark fin.
We believe that to protect sharks and ensure their continued existence quickly, governments must get involved and institute legislation that bans the sale and trade of shark fin, following in the footsteps of Saipan, Guam and Hawaii.
And victory abounds! Our joint Fin Free campaign spread throughout the US, Europe, Canada and Australia and gained immense traction – with Richard Branson even declaring his support.
The movement to reduce unsustainable consumer demand developed even more momentum with China announcing that it would remove shark fin soup from the menu of their government functions over the next three years, and the European Union (previously the largest exporter of shark fins) closing loopholes that allowed their fishermen to remove shark fins at sea.
We truly kick-started a positive groundswell effort around the country, equipping everyone with a constantly evolving set of tools to become educated, empowered, and take action while providing the necessary structure to keep the campaign consistent and ensure success. We guided the introduction of legislation in Canada in key areas primarily at the city level and now wish to introduce it at the national level.
Operating on a positive set of guiding principles, Fin Free is also all about collaboration. To appeal to a broader audience, and ensure solidarity across organizations. Learn more about Fin Free.