The Shark Angels are raising awareness on the plight facing sharks, giving the world a new perspective on these misunderstood animals, and often, in the trenches, stopping the slaughter of sharks, protecting them from our collective greed and ignorance.  Instead of talk, we are all about action. We are making a difference.

The Angels have a singular goal and believe that by harnessing the power of the passionate, together, we have the power to do what many disbarment efforts cannot: together we can save sharks. The Shark Angels raise awareness to the critical issues and also attempt to change perspectives.

And through their “special ops” team, some of us are even in the trenches – far more “007” than “GI Joe”. We go to the last remaining shark strongholds where we are needed most, documenting and exposing the true issues, identifying the scope of the issues and using the media to bring about change, developing targeted campaigns and then, inspiring local shark angels, empowered through the Angel’s support network, to take on the grassroots campaigns and battle for the animal no one else seems to be fighting for. 

Through action, lead a worldwide movement to save sharks.

• Inspire and mobilize the public to lead and fuel the grassroots movement to save sharks forming a much-needed army of Shark Angels throughout the world.
• Aggregate the disparate conservation efforts into a single, cohesive cause through a shark angel portal. Leverage new social media and technology to the fullest.
• Provide the world with examples of clear paths of action to save sharks – in whatever way is most comfortable for them – direct action, awareness/education, scientific research or grassroots activism.

Launch a globally connected, though locally targeted, campaign to end the worldwide slaughter.

• Develop Shark Angel spheres of influence. Providing ongoing support and training to local Shark Angels in shark strongholds while providing these communities with the tools necessary to fuel awareness, enforcement, education and direct action campaigns.
• Create an informant network of Shark Angels that are empowered with the tools necessary – using whatever means is most appropriate.
• Perform investigative assessments and diving deep into the complex issues surrounding sharks to truly understand and deal with them effectively.
• Protect sharks in the places where they still thrive and empowering communities to stop their continued mass destruction.

Bring the issues facing sharks into public consciousness.

• Convince the world they need to care about the existence of sharks – who are critical to the health of our planet primarily through guerilla marketing campaigns.
• Leverage the media and bringing much needed awareness to a frightening truth - that sharks are ruthlessly being chased towards extinction.

Improving the image of sharks.

• Give the world a new perspective on sharks in mainstream media – both television and online - while shattering common myths, proving sharks aren’t what they seem – removing the biggest barrier to their conservation.